Ultra-Premium long range ammunition for the seriously flat shooting and incredibly heavy hitting .338 Lapua Magnum. The mini .50 BMG is arguably a more effective platform for 90% of what the .50 BMG has been used for in the past. The incredible consistency in long range accuracy and ballistic potential for the 285 grain load of the .388 Lapua means that you can get into 1000 meter MOA range for a fraction of the cost of a larger platform (namely the .50 cal and other specialty cartridges edging towards that end).
Hornady has produced a high end round for the consumer market and law enforcement market to give the specialize accuracy and hard hitting performance to the people who need it and want it most. The insane 4760 ft. lbs. of energy at the muzzle and the blistering 2745 fps velocity at bore exit means that the .338 Lapua in the Hornady Custom line is definitely punching above its weight class. Combine that with the proven Boat tail hollow point that is loaded in a massive 285 grain projectile, and all of the sudden no large game is too big. No antipersonnel situation is out of the question. The consistency and manufacturing quality control protocols allow Hornady to easily harness the ½ MOA potential of the .338 Lapua, meaning out of the factory you’d be hard pressed to find a round loaded to these specs and with the accuracy potential of these rounds.
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